“Business becomes mathematics” – this is the thought that started the meeting of the first year students of the Applied Mathematics and Data Science and Engineering study programs with Mantas Kačerauskas, the head of UAB PRODIVI. During the study introduction activity, the representative of the company explained what activities the company is engaged in, highlighted the importance of mathematicians both in today’s world and in their company’s activities, what business data they work with, what technology they use and what competencies are most important in order to apply for a practical position or get a job in their company. During the meeting, it was repeatedly mentioned that KTU mathematicians are highly valued and welcomed by UAB PRODIVI.